This Week on our Business Shows

October 07, 2026

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This Week on our Business Podcasts!

Check out these awesome podcasts we produced this week! If you want to be featured, just reply to this email and we'll try to get you booked.

Want to Grow Your Business with a Podcast? Grab a copy of my new book here: Ultimate Podcast Book

Want to be a guest on one of these shows? Send a pitch here!

The Sharkpreneur Podcast with Seth Greene airs episode 1325 on 10/5 with Nas Vou. Nas Vou discusses how service-based businesses can improve lead generation by refining their offers, identifying the right prospects, tracking conversion metrics, and leveraging LinkedIn as part of a broader go-to-market strategy. He also explains when to use automation and AI, why founder-led authority matters in a crowded market, and how businesses can balance technology with more personalized outreach as they scale.

The Sharkpreneur Podcast with Seth Greene airs episode 1326 on 10/7 with Nick Cohen. Nick Cohen discusses how law firms can improve marketing performance by tracking leads, focusing on new cases rather than vanity metrics, and strengthening their Google review and referral strategies. He also explains how AI search is changing how consumers find attorneys, why mentions and citations are increasingly important, and what smaller law firms should prioritize as search behavior continues to evolve.

Grow Your Business & Grow Your Wealth with Gary Heldt airs episode 341 on October 7th with Alexey Sokolov, a Northwestern Mutual financial advisor who co-founded and sold Grid Capital. Alexey explains how building and selling his own company changed the way he thinks about protecting wealth. Gary and Alexey discuss a problem many successful founders overlook: their income, company value, and personal investments can all depend on the same industry. If conditions change, those assets may fall together.

Grow Your Business & Grow Your Wealth with Gary Heldt airs a bonus episode on October 9 with guest host Sandra “Sandy” Bempah sitting down with Brooke Horvath, CPA and Founder of Salt Creek Consulting & CPA, for a practical conversation about the financial numbers every business owner needs to understand. Brooke explains why profit and cash flow are not the same thing, why business owners should pay attention to more than their P&L, and how the balance sheet and statement of cash flows can reveal what is really happening inside a company.

Warmest Regards,
Seth Greene

PS: Want to Grow Your Business with a Podcast? Grab a copy of my new book here: Ultimate Podcast Book

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.