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Monday Marketing Tips!

Trivia Question❓

What famous online retailer increased its checkout completion rate by removing just one required form field?

Answer at the bottom of the newsletter

Where Funnels Break

Most funnels do not fail all at once. They leak slowly. A few people leave here, a few more drop off there, and before you know it, the majority of your potential customers are gone. The frustrating part is that these breakdowns are often invisible unless you are actively looking for them.

A funnel is meant to guide someone from awareness to action. When that path is unclear or disrupted, people lose interest. This can happen for many reasons. Confusing messaging, too many steps, unclear value, or slow follow-up can all create friction that pushes people away.

One of the most common issues is lack of alignment. If the message that brings someone into your funnel does not match what they see next, trust can weaken. People need consistency throughout the experience. When expectations are not met, they may hesitate, become confused, or leave before taking the next step.

Another factor is overload. Too much information or too many choices can make decision-making harder. Simplicity often performs better because it reduces friction and makes the next step obvious. Each stage should give people enough information to move forward without overwhelming them.

Timing also plays a role. If follow-up is delayed, interest can fade. Someone who was ready to take action yesterday may be focused on something completely different today. Prompt, relevant communication helps maintain momentum and keeps the process moving.

Improving a funnel starts with awareness. Tracking where people drop off gives you insight into what needs attention. Look at each stage individually and ask where people are losing interest, getting confused, or encountering unnecessary obstacles. Small adjustments to messaging, timing, or process can lead to meaningful improvements in overall performance.

A strong funnel feels smooth. Each step leads naturally to the next, with a clear reason for continuing. When the experience is straightforward and easy to navigate, more people have an opportunity to reach the final action.

The goal is not perfection. It is progress. Fixing even one weak point can strengthen the entire funnel and improve your results.

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💡 Answer to Trivia Question:

Expedia. They removed a “Company” field from its checkout process after discovering it was creating unnecessary friction, reportedly generating an estimated $12 million in additional annual profit.

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

Watch this 7 minute video about how to direct message anyone who interacts with your online ads, or your competitor's ads: Watch HERE!

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

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The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.